Pocket More Green With 'Green' Hype

Pocket More Green With 'Green' Hype (by Dan Gross / Newsweek) is a refreshing bit of skepticism about green initiatives in the business realm.

Although businesses' environmental interests often coincides with their business interests (i.e., saving resources and minimizing waste often saves money), it is becoming more common for businesses to tout their "green" credentials to distract attention from their other less savory actions...

In short, "seeming green" isn't the same as "being green". Example: Leo DiCaprio seems green with his new movie and his love of hybrid cars... but the irony is that your average truck-driving Joe who lives in an apartment (and not a 10,000 sq. foot mansion) is most certainly greener than any jet-setting hollywood star...no matter how green he may seem.

Be Green. Save Green. The first step to doing this is to avoid being duped. Think critically and don't always believe the hype.